A testimonial is a favorable review by a customer requested by the company. It is controlled by the company – it can be ditched if wrong, it can be selectively edited or pushed to the bottom.
What is a Testimonial in 2021?
A very old-fashioned term that some may think has been replaced by online “Reviews” and “Likes”. But testimonials are still relevant and used by many companies.
Difference to Customer Reviews
While Testimonials are controlled by the company, customer reviews appear on third-party sites such as Facebook, Linkedin, Tripadvisor, Employment Sites and the company has little control over the reviews.
What’s in a name
For companies with a long history, using the word “Testimonials” on their website is part of their image of long history and stability. For others, another word might be preferable such as “Customer Reviews” or “Customer Comments”. One company even called them “Love Letters from our Customers.” It depends on the company’s style.
Benefits of Testimonials
The benefits of testimonials, if implemented correctly, are:
- Assist in establishing trust with the customer.
- Helps customers in their decision.
- With modern design including video, the customer will feel the product will be successful for them.
Software for Managing Testimonials
There are a number of Reputation Management Platforms that can help a company control Testimonials as well as Customer Reviews.