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	<title>Google &#8211; Trackita</title>
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	<title>Google &#8211; Trackita</title>
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		<title>Google now officially loves mobile more than your desktop</title>
		<link>https://www.trackita.com/google-now-officially-loves-mobile-more-than-your-desktop/</link>
		
		<dc:creator><![CDATA[Michael Castleman]]></dc:creator>
		<pubDate>Sun, 07 Feb 2021 07:13:52 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Desktop]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google rates mobile more than desktop]]></category>
		<category><![CDATA[Importance of mobile experience]]></category>
		<category><![CDATA[Mobile]]></category>
		<guid isPermaLink="false">http://trackita.com/?p=25255</guid>

					<description><![CDATA[Google now gives your mobile experience higher importance than desktop.  Reviewing your website to ensure it is compatible with mobiles is key to good performance.]]></description>
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<p>Since September 2020 google has officially placed your mobile experience as higher importance than desktop. </p>



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<p>This data shows your average users usage of mobile vs computer. Clearly mobile is the number one place for search. </p>



<p>Previously google ranked the desktop first and then would make allowances based on the mobile performance.  </p>



<p>Rankings will continue to pull in data from desktop or app content if required, but the&nbsp;primary&nbsp;focus is on mobile. Desktop will be used if it has additional ranking information but there’s no guarantee that it will be crawled.&nbsp;</p>



<p>The focus on mobile simply aims to provide an optimal search experience for users. This has been a transitory process to date but as of September 2020&nbsp;all&nbsp;sites will be indexed mobile-first.</p>



<p>Don’t fret just yet. Google’s already confirmed that most sites are ready for this transition and they’ve actually shifted 70% of sites over to mobile first indexing already (after checking they’re ready).&nbsp;</p>



<p>So this means that your site should be mobile responsive and to design for mobile first. Speed is critical as not everyone has good internet or a fast phone. </p>



<p></p>



<ul><li>You can test your site&nbsp; by typing the URLs of both versions into the&nbsp;<a href="https://search.google.com/structured-data/testing-tool">Structured Data Testing Tool</a>&nbsp;and comparing the output.</li><li>Have your developer remove any unnecessary markup that isn’t relevant to the content of each page.&nbsp;</li><li>Verify your mobile version is accessible to Googlebot using the&nbsp;<a href="https://support.google.com/webmasters/answer/6062598">robots.txt testing tool</a>&nbsp;</li><li>Ensure you have&nbsp;<a href="https://support.google.com/webmasters/answer/9008080?visit_id=637291799514481766-3901612367&amp;rd=1">verified your mobile site</a>&nbsp;in Google Search Console&nbsp;</li></ul>



<p>This will lead to you establishing a solid simple site that is light and simple to load. </p>



<p></p>
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