Gamification software is any tool or platform used for applying game mechanics to non-game contexts in order to engage people either for sales, training, employee loyalty or entertainment.

Gamification software can be used by Marketing to apply game concepts such as badges, achievements, points, leaderboards to engage customers. It can improve customer loyalty, advocacy, and engagement. Gamification software can be used to track and reward customers for sharing content, making purchases or other activities.

Gamification software can also be used to promote sound competition in sales teams and even provide motivation. It can also be used be with other marketing tools such as loyalty management or brand advocacy software.