Who is Doing It?

And when people do start delivering the content it is hard to work out if you are delivering for search, for social or for a buyer to read to understand.

The selling of your content needs to address the problem in the customer’s head a the time they are reading.

Customer’s Problem

AN EXAMPLE OF REAL NEED VS VERBAL NEED Coaching businesses, for example; I helped deliver a study on what coaches did with their clients for $2K a month and they spent a lot of time fixing their psychological problems. One electrical engineer had capped his business at $10M turnover and the coach discovered that they have an issue with money being evil, and rich people being evil. The coach encouraged the ceo to give 10% of gross (!!!) to charity. Within three years the company was turning over $100M.

The issue is that CEO didnt walk in saying can you help me give away my money, or I think rich people are naughty. That CEO came in saying he had problems with marketing.

And you will have this in every business, why people talk to you is different to why people buy from you. Your content needs to have headlines for people to talk to you, the content is what you need to encourage people to buy with.

B2B Buying Journey

For this element it is really important to sell each step independently, the title you use on sites like facebook, twitter and other social sites are about grabbing 10 seconds of attention.

Which might be a great way to sell a trip to australia, but the article about the quokka is not what positions buying the trip.

Same with your product, finding the features, the what are the customer benefits. Now, what are the attention grabbers that hang off those stories? This is why it is important when you are spinning out content from articles and videos that are longer form, and creating the Instagram photos and tweets to find the shinny joke that catches the attention. Context and personalization and micro-targeting are important in this journey.

Software

Some software to manage this journey are

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	Thumbnails	Products	Category	SKU	Price	Quantity	Action
		1ShoppingCart 1ShoppingCart is a shopping cart and eCommerce software featuring integrated eCommerce, email, and online marketing software tools. The platforms is owned and supported by Web.com.	Marketing Software	15219	$1.00	1ShoppingCart quantity	Add to cart
		3dcart 3dcart is a customizable eCommerce platform designed to build an online store. Some features include Level 1 PCI security compliance, the same level used by banks and large financial institutions, along with search engine optimized templates and no transaction fees.	Marketing Software	15220	$1.00	3dcart quantity	Add to cart
		A.I. Med	Marketing Software	16021	$1.00	A.I. Med quantity	Add to cart
		ABM Inventory ABM Inventory is a SaaS system designed for retail, wholesale sectors. The aim of the system is to provide continuous product availability in required quantity at the right place and in due time; reduce excess inventories (over-stocks), decrease out-of-stock levels and consequently lost sales. Bas…	Marketing Software	15798	$1.00	ABM Inventory quantity	Add to cart
		Acadaca Acadaca is a front-end eCommerce platform with a flexible configuration with drag and drop merchandising.	Marketing Software	15255	$1.00	Acadaca quantity	Add to cart
		Accelevents Accelevents is an event registration, ticketing, and fundraising solution for all types and sizes of events, from the company of the same name in Boston. At basic it supports event ticketing, and it higher tier plans support event messaging, and provides an online giving app.	Marketing Software	16216	$1.00	Accelevents quantity	Add to cart
		Acctivate Acctivate is an inventory management software offering from Alterity, Inc. meant to integrate with QuickBooks, Intacct, and other platforms. It includes features such as barcoding & mobile, kitting & assemblies.	Marketing Software	15810	$1.00	Acctivate quantity	Add to cart
		Accumed EHR Accumedic Computer Systems in New York offers their Accumed EHR for behavioral health practices.	Marketing Software	16051	$1.00	Accumed EHR quantity	Add to cart
		ACES Web Audit Technology ACES Risk Management's (ARMCO) flagship product is ACES (Automated Compliance and Evaluation System) Web Audit Technology which enables full understanding of mortgage loan quality, how to control it and how to convey it. According to the vendor, their web-based solution includes highly customizable…	Marketing Software	15870	$1.00	ACES Web Audit Technology quantity	Add to cart
		Acomba ACCEO Solutions headquartered in Montreal now support the Acomba Accounting Suite, a software suite for SMBs featuring many integratable modules, including Acomba e-commerce, Acomba inventory and stock controls, Acomba orders management, and Acomba payroll module. Acomba is available exclusively for…	Marketing Software	15368	$1.00	Acomba quantity	Add to cart
		Acomba ACCEO Solutions headquartered in Montreal now support the Acomba Accounting Suite, a software suite for SMBs featuring many integratable modules, including Acomba e-commerce, Acomba inventory and stock controls, Acomba orders management, and Acomba payroll module. Acomba is available exclusively for…	Marketing Software	15812	$1.00	Acomba quantity	Add to cart
		Actionstep Actionstep in Richmond offers their flagship legal practice management software as an end-to-end solution, containing both matter management tools and business administration automation, with an internal billing and accounting system.	Marketing Software	15838	$1.00	Actionstep quantity	Add to cart
		ACTouch Technologies Pvt. Ltd. ACTouch is a Cloud-Based ERP Software Designed Specifically For Small Businesses, Providing Inventory Management, Billing & Invoicing, Payment Management, Manufacturing, Online Accounting,Sales and Purchases, Order Management,Budgeting, General Ledger etc.	Marketing Software	15800	$1.00	ACTouch Technologies Pvt. Ltd. quantity	Add to cart
		Acumin Acumin is a legal practice management system focusing on business workflow automation, from Dexco Corporation in Montreal.	Marketing Software	15830	$1.00	Acumin quantity	Add to cart
		Adagio Operational Suite Adagio Operational Suite is an inventory management software offering from Softrak Systems. It includes features such as 6 character part number, user-defined segmentation (maximum 4 segments) to allow powerful reporting, and both standard and user-specified costing.	Marketing Software	15699	$1.00	Adagio Operational Suite quantity	Add to cart
		add*ONE add*ONE is an inventory management software offering from INFORM. It includes features such as self-adapting forecasts and calculation of cost-effective order proposals.	Marketing Software	15724	$1.00	add*ONE quantity	Add to cart
		Aderant Expert Sierra Aderant’s Expert Sierra is a cloud-based legal management software solution designed for mid-sized law firms. This solution includes options for document management and financials. The vendor’s value proposition is that their software-as-a-service solution (SaaS) gives users access to the premier pr…	Marketing Software	15850	$1.00	Aderant Expert Sierra quantity	Add to cart
		Adobe Business Catalyst (Discontinued) Adobe Business Catalyst is an all-in-one cloud-hosted system for building and managing web content and online stores. It has a built-in CRM framework in addition to sales, service, and marketing features including eCommerce and Email Marketing tools. It is scheduled to be shutdown in 2021.	Marketing Software	15203	$1.00	Adobe Business Catalyst (Discontinued) quantity	Add to cart
		AdvancedEHR AdvancedMD in South Jordan offers AdvancedEHR, an EMR / EHR solution providing HIPAA compliant e subscription support, a mobile app with collaboration tools and notepad, patient charting, and patient portal.	Marketing Software	16083	$1.00	AdvancedEHR quantity	Add to cart
		Advancepro Inventory Management Advancepro Inventory Management is an inventory management software offering from AdvancePro. It includes features such as apt cloud hosted service and inventory management.	Marketing Software	15814	$1.00	Advancepro Inventory Management quantity	Add to cart

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